For the most part, college sports fans have been spared from having the stadiums where their teams play renamed with cold, impersonal corporate titles.
\n\nThe University of Washington has entered into a deal with Columbia Bank to rename its famed Husky Stadium Columbia Bank Stadium. The deal is reported to be worth $70 million over the next ten years, beginning in 2027, making it the largest sports naming-rights deal in collegiate history.
\n\nThe arrangement is still pending approval from the Board of Regents but is expected to pass.
\n\n“This is the kind of partnership great public universities should be building,” UW President Robert J. Jones said. “It brings together two institutions with deep roots in Washington and creates opportunities that extend well beyond Athletics. Columbia Bank Stadium will be the most visible expression of the relationship, but the larger opportunity is to develop meaningful collaborations that benefit our students, student-athletes, alumni, and communities throughout the state while responsibly growing the resources that support our mission.”
\n\nThe Huskies aren’t only renaming their football stadium.
\n\nThe university has also entered into a deal with Alaska Airlines to rename its basketball stadium, Alaska Airlines Arena. That deal is reportedly worth $30 million, bringing…
Original source: https://www.breitbart.com/sports/
