Netflix co-CEO Ted Sarandos admitted this week that the streamer is “not growing as fast as I want us to,” as he tries to spin the company’s stock taking a nosedive.
\n\n“Overall, we’re not growing as fast as I want us to, and we’re working on making that move faster,” Sarandos said at Bloomberg’s 2026 Screentime event, according to a report by the Hollywood Reporter.
\n\nThe co-CEO reportedly went on to clarify, “We’re definitely… not in the UGC [user-generated content] business,” adding, “We’re in the professionally produced content business.”
\n\nNetflix — which experienced a mere two-percent viewership growth over the first half of 2026 — has reportedly expanded to live content, such as high-profile NFL games, in an effort to spark engagement.
\n\nAs Breitbart News reported, shares for the streaming giant fell five percent last month after Wells Fargo downgraded Netflix’s stock due to worrying trends in user engagement.
\n\nOn Wednesday, Sarandos also noted that the streamer allocates roughly five percent of its $20 billion annual content budget toward live programming, but that spending accounts for only about one percent of total viewership — a return on investment that is far from compelling.
\n\nLater, however, Sarandos appeared to backpedal on…
Original source: https://www.breitbart.com/economy/
