Political advertising about data centers has swung sharply negative on Facebook and Instagram leading up to the midterm elections, according to a new analysis from Pew Research Center.
\n\nPew analysts examined 20,751 ads about social issues, elections or politics that mentioned data centers and ran on Facebook or Instagram in the United States between January 1 and October 24. The tone of those ads flipped over the course of the year. In January, 42 percent of political ads mentioning data centers were supportive and 31 percent were critical, with the rest taking no clear position. By October, only three percent were clearly in favor, while 57 percent expressed opposition.
\n\nSpending followed the shift in tone. Advertisers spent almost $12 million on political ads mentioning data centers between July 27 and October 24, a 90-day window Pew used for a second, more detailed look covering 13,956 ads.
\n\nThat spending breaks down in a telling way. About 61 percent went toward ads that did not promote a specific candidate, the kind typically funded by advocacy groups; 56 percent of those ads opposed data centers, while just 13 percent supported them. The remaining 39 percent backed specific candidates. Among those campaign ads, 72…
Original source: https://www.breitbart.com/tech/
